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The buzz words for Pin­ter­est are ​ “pin,” ​ “repin” and ​ “boards.” This site has grown pop­u­lar for the female audi­ence, near­ly 80 – 90% of its users (as of late 2012). Pin­ter­est is a social media site that allows peo­ple to ​ “col­lect and orga­nize” things (pic­tures) they love. Pin­ter­est and Houzz Intro In 2009, a lit­tle web­site called Pin­ter­est popped up. This is a long term deci­sion for these guys to make sure they are seen more and more in their mar­ket, on and offline. I have a num­ber of my clients (annu­al rev­enue over $ 1M) that typ­i­cal­ly invest $ 250 – 500 a month with Houzz. I think if you are a larg­er com­pa­ny or are look­ing at brand­ing in a lot of dif­fer­ent areas (have a big­ger bud­get) invest­ing in Houzz Pro+ has some val­ue. It will also depend on how much com­pe­ti­tion is already adver­tis­ing in your mar­ket, the reviews they have and over­all portfolio. You will not get a good ROI if you invest in Houzz Pro+. I think for the small ser­vice busi­ness­es, Houzz will most like­ly dis­ap­point you. To save you some time, please note that adver­tis­ing on Houzz is not for every­one. As you can see, there are quite a bit of com­ments about peo­ple’s expe­ri­ence with adver­tis­ing on Houzz. They also just start­ed their adver­tis­ing plat­forms.

Updat­ed 9/ 29/ 2016: This blog was orig­i­nal­ly writ­ten in ear­ly 2013 when Houzz was still pret­ty new to home­own­ers and the build­ing indus­try.